When the movie Star Wars first came out, my brothers and I were between the ages 7 and 10. The movie, posters and commercials captured our imaginations and was the dominant obsession for quite a few years after that.
Burger King had all sorts of Star Wars specials: Movie Posters, Drinking Glasses, Trading Cards, Scratch tickets with prizes, etc.
We would walk a 1/2 mile to the local Burger King with whatever change we could scrape together to buy whatever we needed to get the playing cards and posters.
Sometimes the cashiers would just hand us the trading cards for free.
I will always have an affinity for all things Star Wars